Brands begin with STORIES. this is MINE.

The great irony of my life is I went into advertising because I was good with words but not math or science. Then spent most of my life selling math and science. Go figure. It all began in NY agencies at the end of the Mad Men era when I got assigned to an early PC account. Most agency types would've run the other way but I dove in and never looked back. I ended up in Atlanta helping create one of the first agencies to apply modern brand marketing concepts to tech that was later acquired by a major global agency network. But I still trace everything that guides me today back to that pioneering agency experience.

In the years that followed I helped solve marketing challenges for companies across every aspect of the enterprise. Eventually I went "client" side to do what I do now and proud of it. You see, today, authentic storytelling is more critical than ever to connecting brands to customers. Doing that well across all kinds of content takes a special skill set. Because, while technology can do more than ever before, you can't automate authenticity. Not yet, at least.