HYMANSAYS is content writer Eric Hyman's creative portfolio
HYMANSAYS is content writer Eric Hyman's creative portfolio
  • Home
  • WORK PORTFOLIO
    • STIBO SYSTEMS
    • WINDSTREAM ENTERPRISE
    • EARTHLINK
    • ACHIEVEIT
    • AGENCY EXPERIENCE
  • About
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    • Home
    • WORK PORTFOLIO
      • STIBO SYSTEMS
      • WINDSTREAM ENTERPRISE
      • EARTHLINK
      • ACHIEVEIT
      • AGENCY EXPERIENCE
    • About
    • Contact

  • Home
  • WORK PORTFOLIO
    • STIBO SYSTEMS
    • WINDSTREAM ENTERPRISE
    • EARTHLINK
    • ACHIEVEIT
    • AGENCY EXPERIENCE
  • About
  • Contact

ACHIEVEIT: CREATING A BRAND As well as a CATEGORY TO DEFINE IT

Cloud startup AchieveIt created a platform to link strategy, execution and results. It was so new, it required a new category, Results Management, to define it, combining features from disparate apps for planning, collaboration, analytics and goal setting. My charge was to tell the story in an engaging way while generating demand. 

Click images below to view/open full asset (Eric Hyman writer/editor)

are you ready to achieveit? We were.

With a small, agile team and razor thin budget, we created benefit oriented messaging and content including website, brand ID, white papers, blogs and more. In <7 months, the client base grew +80%, staff/sales doubled and growth accelerated 4x. Web traffic was nearly +7x while the bounce rate dropped from 65 to 9%. We achieved #1 rank in organic SEO for strategic planning software and crafted a pitch one VC called the best they'd ever seen.

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Hyman Says is Eric Hyman's creative portfolio site

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