HYMANSAYS is content writer Eric Hyman's creative portfolio
HYMANSAYS is content writer Eric Hyman's creative portfolio
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  • WORK PORTFOLIO
    • STIBO SYSTEMS
    • WINDSTREAM ENTERPRISE
    • EARTHLINK
    • ACHIEVEIT
    • AGENCY EXPERIENCE
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    • Home
    • WORK PORTFOLIO
      • STIBO SYSTEMS
      • WINDSTREAM ENTERPRISE
      • EARTHLINK
      • ACHIEVEIT
      • AGENCY EXPERIENCE
    • About
    • Contact

  • Home
  • WORK PORTFOLIO
    • STIBO SYSTEMS
    • WINDSTREAM ENTERPRISE
    • EARTHLINK
    • ACHIEVEIT
    • AGENCY EXPERIENCE
  • About
  • Contact

Windstream enterprise: establishing a brand based on the power of we

I joined Windstream, a regional (primarily consumer) telco after they acquired EarthLink. Their combined enterprise assets were branded Windstream Enterprise, aka, WE. I helped drive launch messaging and wrote/edited a range of assets (website, white papers, infographics, blogs, demand gen...) including the tag, Transform your network. Transform your business.

Click images below to view/open full asset (Eric Hyman writer/editor)

a key part of the power of we: the power of me

WE's focus on how networks bring people, companies and trading partners together (the power of WE) was a big success. During my tenure there/at EarthLink prior, webpage views were +140%, while the bounce rate fell 50%. My strong influence on content helped establish credibility/thought leadership, a major accomplishment for brands previously associated with aging consumer telco services. WE took leadership in managed SD-WAN (#1 in organic SEO in a category with 1.2M results), making it their most successful launch in a decade.

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