I joined Windstream, a regional (primarily consumer) telco after they acquired EarthLink. Their combined enterprise assets were branded Windstream Enterprise, aka, WE. I helped drive launch messaging and wrote/edited a range of assets (website, white papers, infographics, blogs, demand gen...) including the tag, Transform your network. Transform your business.
WE's focus on how networks bring people, companies and trading partners together (the power of WE) was a big success. During my tenure there/at EarthLink prior, webpage views were +140%, while the bounce rate fell 50%. My strong influence on content helped establish credibility/thought leadership, a major accomplishment for brands previously associated with aging consumer telco services. WE took leadership in managed SD-WAN (#1 in organic SEO in a category with 1.2M results), making it their most successful launch in a decade.
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