Creating an impact across more than content
I helped lead two major brand positioning initiatives and content strategy for website relaunches. My contribution including writing, editing and concepting many of the company’s best performing assets, critical to driving awareness, preference and pipeline for product launches, GTM, sales enablement, AR/PR and employee communications.
I was fortunate to serve as ghostwriter/editor for the CEO for two years and to be asked to help refine the company's brand position and value drivers. This led me to create the signature tag line, "Better data. business. Better business. Better world." which I wrote for the website before it was added to event signage and eventually all aspects of the marketing program.
